Our Personality
We want to make a difference through positive experiences for our customers, employees and other stakeholders as the leading integrated energy business in Australia. A company that focuses on building close, productive relationships with customers. A knowledge based organisation with an innovative, market-driven approach and talented people.
A company that makes a positive contribution to people’s lives and consistently exceeds their expectations.
But being a leader is about more than our goals. We need to send a clear, distinctive message about who we are and what we stand for. Our personality is how we express ourselves to the world. It brings the brand to life. It’s about constantly applying passion and insight to give us the unique ability to relate to our customers. It’s about showing that we are committed to getting the job done by being: approachable, enthusiastic, smart, reliable, supportive and straight-talking. These are the supporting traits of our brand personality.
Straight-talking
- Honest
- Easy to understand
- Simplicity
- Unpretentious
- No jargon
- Cut to the chase
Supportive
- Care about our customers and community
- Understand others’ needs
- Find the best outcome
- Help each
Smart
- Knowledgeable
- Quick thinking
- Solutions focused
- Think ‘outside the square’
- Practical
- We ‘get it’
Approachable
- Easy to talk to
- Open
- Helpful
- Genuine
- Welcoming
Reliable
- We’ll do what we say we’ll do
- Follow through
- Get it done
- Dependable
Enthusiastic
- Passionate about what we do
- Motivated to be our best
- On the ball
- A sense of fun